It's that wonderful scent of freshly baked cookies that that seems to reach out and beckon to the unwary. And even the wary.
It doesn't seem to matter. Crumbl, the new cookie bakery that opened just a couple of months ago in Southern Shores is doing a lot right. And one of the things they are most definitely doing right is baking cookies fresh all day long.
Even though they smell like home, these are not the cookies you and your mom and dad would sit around baking. These are huge, multiple serving behemoth of cookies.
Ok...admittedly, even though they're really big, a lot of people just go ahead and eat the whole thing. But they are so big they could be a multiple serving dessert.
Crumbl is a national franchise that seems to be really taking off. The Southern Shores store, owned by local Dave and Susan Bramwell, is the only one right now on the East Coast, so the couple may be somewhat cutting edge in their business model.
What sets Crumbl apart, aside for the wonderful taste of the cookies, is how the company sets up their business.
It's simple—they bake cookies and nothing else.
There are two cookies that are always on the menu—the chocolate chip, which is a rich full-flavored cookie made with milk chocolate chips. The other cookie is a sugar cookie. And Wow is it sugary.
The other four cookies rotate, Monday being changeover day. So if you're in the store, find a cookie you really like, Sunday will be the last day to get it.
Crumbl is located at 5385 N Virginia Dare Trail. That's that little strip center on the access road between NC 12 and US 158 just past the Southern Shores Town Hall.
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